Analisis Strategi Pemerintah Daerah dalam Pemberdayaan Masyarakat melalui Peningkatan Industri Kreatif bagi Pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Kelurahan Kranji Kecamatan Bekasi Barat

This study aims to find out about "Local Government Strategy in Community Empowerment through Increasing Creative Industries for Micro, Small and Medium Enterprises (MSMEs) Kranji Village, West Bekasi District”. uses a qualitative approach with descriptive methods describe explain detail the existing phenomena using interview techniques as supporting instrument. Research on Local Strategies Through District can be measured from Minztberg Indicators Afif Abdullah (2010), namely: Planning, Actions taken, Positioning Angle, Perspective, Resistance, Effort. The results of research that has been carried show local government's strategy empowering community increasing creative industries MSME actors according planning procedures even though practice field not optimal due lack overall outreach by stakeholders ranks Village. programs implemented an effort empower are very useful quality sales promotion products sold providing market outlets sub-district holding bazaar program. In addition, government provides convenience processing business licenses capital assistance MSMEs.